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The Impact of Inbound Marketing Methods on Business Performance
The Impact of Inbound Marketing
Methods on Business Performance
The Impact of Inbound Marketing Methods on Business Performance
In 2024, I joined the Collat School of Business Honors Program. Part of this program, along with leadership development and personal growth, was an opportunity for each student to research and write their own academic research paper under the supervision of their mentor. Each mentor was chosen by the student, and I chose Dr. Patrick Murphy, an accomplished business researcher and chair of the Barefield Entrepreneurship Program at UAB.
My research aimed to compare two methods of marketing; commonly referred to as inbound and outbound or traditional and digital. This was a topic that became commonplace in my marketing classes and comparing the two could provide any businessperson with some insightful findings.
My methods for researching this topic we’re largely led and strategized by Dr. Murphy. To investigate this topic, I began by surveying 30 companies, inquiring about their marketing practices, personnel, and annual revenue. Collecting annual revenue and total employee data allowed me to create a universal metric to measure each respondent that I called “business performance”. Finding correlations between the respondent’s use of certain marketing methods and their company’s business performance allowed me to see what methods currently yielded my respondents the best results, thus identifying how effective inbound marketing was to my sample.
Overall, the findings of this research suggest that investing in inbound marketing resources can and does contribute to better firm performance. I’m honored to have my paper published in the 11th Volume of the Butler Journal of Undergraduate Research. If you have any questions or would like to connect more about this research please reach out via the contact form on this website.
In 2024, I joined the Collat School of Business Honors Program. Part of this program, along with leadership development and personal growth, was an opportunity for each student to research and write their own academic research paper under the supervision of their mentor. Each mentor was chosen by the student, and I chose Dr. Patrick Murphy, an accomplished business researcher and chair of the Barefield Entrepreneurship Program at UAB.
My research aimed to compare two methods of marketing; commonly referred to as inbound and outbound or traditional and digital. This was a topic that became commonplace in my marketing classes and comparing the two could provide any businessperson with some insightful findings.
My methods for researching this topic we’re largely led and strategized by Dr. Murphy. To investigate this topic, I began by surveying 30 companies, inquiring about their marketing practices, personnel, and annual revenue. Collecting annual revenue and total employee data allowed me to create a universal metric to measure each respondent that I called “business performance”. Finding correlations between the respondent’s use of certain marketing methods and their company’s business performance allowed me to see what methods currently yielded my respondents the best results, thus identifying how effective inbound marketing was to my sample.
Overall, the findings of this research suggest that investing in inbound marketing resources can and does contribute to better firm performance. I’m honored to have my paper published in the 11th Volume of the Butler Journal of Undergraduate Research. If you have any questions or would like to connect more about this research please reach out via the contact form on this website.
In 2024, I joined the Collat School of Business Honors Program. Part of this program, along with leadership development and personal growth, was an opportunity for each student to research and write their own academic research paper under the supervision of their mentor. Each mentor was chosen by the student, and I chose Dr. Patrick Murphy, an accomplished business researcher and chair of the Barefield Entrepreneurship Program at UAB.
My research aimed to compare two methods of marketing; commonly referred to as inbound and outbound or traditional and digital. This was a topic that became commonplace in my marketing classes and comparing the two could provide any businessperson with some insightful findings.
My methods for researching this topic we’re largely led and strategized by Dr. Murphy. To investigate this topic, I began by surveying 30 companies, inquiring about their marketing practices, personnel, and annual revenue. Collecting annual revenue and total employee data allowed me to create a universal metric to measure each respondent that I called “business performance”. Finding correlations between the respondent’s use of certain marketing methods and their company’s business performance allowed me to see what methods currently yielded my respondents the best results, thus identifying how effective inbound marketing was to my sample.
Overall, the findings of this research suggest that investing in inbound marketing resources can and does contribute to better firm performance. I’m honored to have my paper published in the 11th Volume of the Butler Journal of Undergraduate Research. If you have any questions or would like to connect more about this research please reach out via the contact form on this website.