Strong creative builds visual recognition, helping customers instantly identify and remember your brand in a crowded market. The way your brand appears communicates your positioning, your values, and the level of quality people can expect before they ever read a word. We ensure every asset we produce reinforces your positioning and presents your business exactly the way you intend to be seen.
The highlight of my time spent working for CMC Steel Alabama came in the form of a commercial I was given the opportunity to produce. CMC has a great company story, and CMC Steel Alabama has a rich history in Birmingham. I was honored to be tasked with telling this story, and raising our brand awareness in the area.
This commercial involved a lot of moving parts. Our safety team was on-site for every video shoot to ensure proper measures were taken, employees we’re coordinated and instructed as “actors” in our scenes, logistics even stopped a route so I could grab a quick clip as you can see above. Gaining management approval was a sizeable task in itself as I worked diligently to create revisions and meet the project deadlines.
Overall I was very happy with the result of this commercial as it aired on local Birmingham, AL TV channels, and played at the Birmingham Barons baseball games between the 5th and 6th innings.
Video Production | Vendor Coordination
The highlight of my time spent working for CMC Steel Alabama came in the form of a commercial I was given the opportunity to produce. CMC has a great company story, and CMC Steel Alabama has a rich history in Birmingham. I was honored to be tasked with telling this story, and raising our brand awareness in the area.
This commercial involved a lot of moving parts. Our safety team was on-site for every video shoot to ensure proper measures were taken, employees we’re coordinated and instructed as “actors” in our scenes, logistics even stopped a route so I could grab a quick clip as you can see above. Gaining management approval was a sizeable task in itself as I worked diligently to create revisions and meet the project deadlines.
Overall I was very happy with the result of this commercial as it aired on local Birmingham, AL TV channels, and played at the Birmingham Barons baseball games between the 5th and 6th innings.
