Strong creative builds visual recognition, helping customers instantly identify and remember your brand in a crowded market. The way your brand appears communicates your positioning, your values, and the level of quality people can expect before they ever read a word. We ensure every asset we produce reinforces your positioning and presents your business exactly the way you intend to be seen.
Vicki's Amish Traditions is a 7-figure luxury furniture retailer with locations in Vestavia Hills, AL and Millbrook, AL. She is the only Amish-exclusive furniture provider in the state. Her products are made from the finest hardwoods and crafted by passionate artisans in Shipshewana Indiana.
Meet the Client
Vicki's branding doesn't compete well with other luxury furniture retailers in the area. However, her branding must stay close to the Amish imagery as a large portion of her clientele chose her store exclusively because of the Amish. She needed a way for her new branding to both encapsulate her modern, luxurious products, while staying close to her roots in Amish Traditions.
The Problem
After weeks of creative brainstorming and focus group testing, we found Vicki a new brand identity. This encompassed a new logo, color palette, tagline, and typography. Along with a new brand guidelines.
Her new branding encompasses her competitive offering whilst sticking close to her roots and appealing to her more traditional audience segment.
You can expect to see Vicki's new brand roll out late 2026.
The Solution
“Working with Grayson has been a pleasure!... I would highly recommend him to anyone looking to take their business to the next level.”
Vicki, Founder - Vicki's Amish Traiditons
